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April 2, 2010

Advice for Making a Squeeze Page That Gets Good Conversions

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The basic principal that underlies affiliate marketing is drawing conversions; if you want to achieve success with your affiliate marketing efforts, you will have to make sure that you are selling to your target market. The most effective way of achieving your goal is to build a subscription database full of people interested in your product; by maintaining effective and honest communication, they will advertise your offer to all of their friends. Squeeze pages, which are pages that allow people who are attracted by your offer to submit their contact information and join your list, are one of the most successful ways of establishing a subscription directory. As with all internet businesses, them most important element to your success will be generating traffic. In addition, new online companies emerge every day, which only increases the competition you face. Furthermore, once you have directed the traffic that you are targeting to your site you need to make sure that you are actually having conversions. It is unlikely that visitors will come back to your page just to give you contact information, so you need to get it from them the first time around. It would be a very expensive practice to try and generate new leads each time you want to make sales, so you will want to treat the customers on your list well and keep them returning to you. The bigger list of prospects you have, the bigger profits you’ll be able to derive from it. In this article, we will examine how to design a squeeze page that nets you the results you desire. You need to consider the latest trends in web marketing like what is seen on this 9 to 5 Annihilation page.

One of the most important design elements of a squeeze page is making sure it flows properly. Your audience should have absolutely no confusion when reading through your page. It has to have a logical flow that leads the user to your call to action. One of the missteps that many online marketers make is treating their squeeze page as a sales pitch and writing too much on it. You want to avoid unnecessary sales slang and remain focused. When you are creating a squeeze page you are not attempting to impress visitors with your linguistic eloquence, you are simply trying to get their contact information. But at the same time, you can’t mince words and eat up into vital information that needs to be given. You want your visitors to be aware of your meaning from the outset. If you are giving away something free to get them to sign up, make sure you present the benefits of your giveaway with simple single-line bullet points. Let’s put it this way, your visitor should be able to understand what you are giving and what they are getting just by reading the title of the page and the first paragraph of content. You want to deliver one clear message as it relates to your selling point, so only use important and relevant information.

If you want to make your squeeze page as efficient as possible, avoid using space and bandwidth wasting graphics that will not improve conversions. Your squeeze page is different from a regular sales page, so don’t make it too snazzy with graphics. Any graphics that are included on this page should only be used if they help to reinforce the information that you are trying to provide. In order to quickly provide your audience with an overall concept of your offer, consider making use of an e-cover. Do not allow diversions of any kind; your squeeze page should be solely focused on obtaining the highest conversion rate by gathering as many visitors’ contact information as possible. If you want to know the latest craze in marketing have a look at this 9 5 Annihilation page.

In the end, you will have to try many different layout combinations to determine which page elements yield you the most effective squeeze page; however, if you keep searching, you are bound to find a successful combination.

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