Direct marketing is something that is hardly new to us. Salesman circulating booklets, ads on tv and receiving various letters involving promotions are something everyone is familiarly sick of. direct marketing online is also hardly a novel concept though we have seen its use been tremendously expanded in the recent past, to the extent that direct marketing online has now more or less replaced all other forms of direct marketing as the most significant marketing tool of the new world.
A bulk of marketers seem to prefer direct marketing online as against orthodox methods of marketing. One of the obvious reasons is that direct online marketing is one of the cheapest techniques. Marketers also seem to be of the opinion that online direct marketing is easier to be carefully pointed to the corner market making it a more effective and refined tool. With the expansion of various social networks and with widespread use of internet in general becoming a social trend, there is even greater incentive for marketers to use this method for marketing purposes.
Anyway, not everyone thinks in the same lines when it comes to the effectiveness of direct marketing online. Critiques of the concept tell that it is not prudent to directly use the net for marketing but on contrary they are of the view that, it should be practiced only in order to paint a sounder image of the product and of the organization. They specificly against the use of social networking for marketing purposes.
Well like it or not direct marketing online seems to be here to stay. You can well realize the truth of that statement when you go and open your email inbox everyday. Spams are a direct marketing method considered as a nuisance. It is doubtful whether this type of carpet bombing style direct marketing online movements are competent but unluckily organizations seem to be hell bent on pursuing it.
Although the initial direct marketing online methods were not based on any permission base, the new trand is towards getting permission of the receiver before hand. One does not need the IQ of Einstein to grasp the meaning of the word and it should be remarked by marketers that permission supported direct marketing online movements are likely to be more competent.
It could be most competent if direct and online marketing is practiced as a part of an unified marketing movement practiced with several other direct marketing techniques that would help reap the full benefits of this complicated marketing concept.
![[Google]]( http://www.infobizforum.com/wp-content/plugins/easy-adsenser/google-light.gif)
