Are you just getting yourself familiarized with everything about search engine optimization? If this is your first time to try to do SEO on a website, then you are probably quite overwhelmed with all the different SEO strategy and techniques that you can do. Do not worry too much about it because this article will provide you with a basic but effective process.
The first thing that you should do is keyword research. You should know by now that the most important part of any optimization is the keyword you will be targeting for your website. So how should you start with it? Think of a main keyword, or often called a seed, and use that to begin your research. You can use any keyword research tool, and there are both paid and free versions for that. The great thing with paid tools is that these often will provide you with the long tail variations of the keywords you are searching. And long tail is often better because there are less competition with those key terms. But that’s another subject. You may want to check out a Market Samurai review to give you better ideas.
Now that you already have your keywords, it’s time to put them in the right places. The most important part would be the title tag of each web page on your site. Use a keyword that is appropriate, as much as possible, to the content of the page. This is why often the best approach is to first find the keywords you want and then create content based on those keywords. But if the content have been done first, then just try your best to incorporate the keywords on that page and also within the content. Should you worry about keyword density? Not really. For as long as the keyword is in the title, that should be enough on page optimization already.
When you are satisfied with your keywords placement and your overall on page optimization, then it is time to conduct off page optimization. This is primarily about building links that will point back to your website. However, do not just build links for the sake having backlinks (links pointing to your website). It is important that you use your target keywords as the anchor text of your links. An anchor text is the text that you can read on a link.
Just a quick reminder. Never buy links. The major search engines do not like this tactic and should you be found out engaging in this activity, your website would be penalized. How? By not showing your site in the search results for your desired keywords. Should that happen, your website traffic would surely go down.
Aside from link building there are other off page optimization that you can try. You can do social bookmarking. You can submit your site’s RSS feed to RSS feed aggregators. You can also do video marketing.
These are the basic steps that you should be taking to help build your SEO strategy know-how. Should you want to graduate to more complicated tactics, get some SEO training dvds today.
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