Five Ways to Draw In Additional Subscribers to Your Law Firm’s Blawg

January 26, 2011

Five Ways to Draw In Additional Subscribers to Your Law Firm’s Blawg

Written by Ken Childs under Blogging |
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Legal professionals regularly explain to me that while they put forth the energy to craft and manage a blog, they find it difficult to draw in more readers. I have compiled a checklist of five ideas that with just a small amount of effort, will help give further publicity to your law firm’s blog.

1. Submit your legal blog to suitable directories. Although this might appear to be obvious, I am surprised at how many attorneys neglect to take this step. Distributing your blawg to directories can help to present individuals looking for your blog material the potential to discover it. Simply conduct a search for “Legal Blog Directories” and get started submitting.

2. Utilize Twitter to share your blawg content. The great thing about Twitter is that like-minded individuals can easily find one another and discuss thoughts and articles around the web. You can utilize a program, for instance twitterfeed, to automatically send out your articles as you publish them to your blog.

3. LinkedIn Groups and Facebook. Spreading your content and thoughts with fellow attorneys and group members by way of LinkedIn and Facebook is a very good means to get extra exposure. Start off by joining relevant LinkedIn groups. Share your articles with the LinkedIn groups. If you produce helpful material, people will come to read and subscribe.

4. Comment on various other Firm’s blawgs. The very dynamic of blogging lends itself to communicating and dialogue. Carve out time to look over other interesting blog articles and remark on these, discussing your ideas. DO NOT SPAM. The idea behind this activity is to engage yourself in the blogging community and join in the discussion, not spam others.

5. Take advantage of social bookmark sites to publish your best legal blog posts. Submitting a good article to sites like Digg, Stumbleupon, Reddit, and Delicious can push visitors to your blawg. If individuals like the articles you wrote, they will “vote” for it. This will bring new eyeballs to your blawg.

Learn how to build your professional reputation online with our free attorney marketing tools. Find out advanced attorney marketing techniques and strategies.

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