Natural All Purpose Cleaner

For over 20 years, Seventh Generation has been a leader in natural cleaning products. Their Natural All Purpose Cleaner has received some enthusiastic publicity, but has also disappointed a few. It's sometimes difficult for products using natural ingredients to overcome the stigma associated with green products, as most people assume chemicals work much more effectively. Yet, we can no longer ignore the headaches, the nausea and the physical effects of breathing in such toxic chemicals. The accessibility and reasonable price of Seventh Generation cleaning supplies are helping more and more Americans "go green."

The chief comment consumers have when talking about the Seventh Generation Natural All Purpose Cleaner is the fact that it's devoid of a strong odor. People seem to like that it doesn't stink up a room and that it's environmentally safe, not to mention pet and kid-friendly. Reviewers over at Buzzillions gave this product a 4.6/5 rating based on over 40 reviews, explaining that it's "easy to use, smells great, controlled spray, does not leak, efficient, multi-use and pet-safe." The Good Guide gives this product 10/10 for health and safety, but also just an 8/10 for ingredient disclosure.

However, there are a few qualms about the Seventh Generation Natural All Purpose Cleaner too. Store Trooper Karen Kirkman says she prefers Lysol All-Purpose and that the Seventh Generation didn't get the stains out of her porcelain sink. In reviews at www.drugstore.com, consumers commented that they sometimes get streaks on mirrors or a filmy residue with this product. Reviewers have described the scent as "fishy," "chemical" and "strange." Some of the raters at www.ecohuddle.com said they were disappointed with the "cleaning power" of this product, although they admitted that they're not really "into cleaning that often" or that they hoped the product would tackle larger messes and stains.

Seventh Generation's line of green cleaning products, including their Natural All Purpose Cleaner, are looking to inspire more consumers to get into the eco-friendly spirit. The company's co-founder often pens op-ed pieces for The Huffington Post, mentioning that he feels we should have one gold standard for environmental products that fancy themselves "natural," "organic" or "green." The absence of such standards creates a sort of "Wild West" of cleaning products, he says, which sows doubt into the minds of consumers and leads them to fear they're being led along for the ride as manufacturers charge higher prices; not because the naturally derived ingredients cost more but just because they can.

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