How to Start a Personal Training Blog to Attract Clients should be part of your business plan if you are a personal trainer. A blog is short for web log. It is a great way to establish your online presence. A blog is not a website but you can use a blog in the same way as a website to promote your business. A blog has many advantages over a website.
But a blog is easier and cheaper to build. You can go to a free blogging service and build a blog for the cost of your time. A website costs you money to rent hosting space.
There are many free tutorials available online to watch and see how to build a blog. You can be up and running in well under a half an hour. And if you are used to using a word processor you can easily keep your blog updated with new and fresh content.
Keep your blog updated with fresh new content daily and the search engines will love you. They will reward you by ranking your blog high on their search results pages. This means more internet traffic for your blog which means more customers for your personal training business. A website on the other hand can become static without any fresh content so it will fall in the search results.
Build your blog with valuable and new information on diet, on physical fitness information. You are in the business of physical training so show people you are the expert in your field. They will come to you with their need to get into shape and build physical fitness as they learn to trust your advice. You place your contact information on your blog.
Also have an about yourself page on your blog to list your qualifications. Post fitness tips and information on how you help people get in shape and better their lives through health and fitness. And try to make a post if not every day then at least three to five times a week.
If you choose you can offer discounts on your training sessions to those who regularly visit your blog. This will be an incentive for more to join your blog. And ask people to join your blog by contributing their questions which you answer. This builds a sense of community. They will connect with you. Your purpose for your blog is to build an online community.
As they connect with you they will feel like they already know you. They will be more inclined to want to work with you. And you can join online forums where people are looking for training or diet advice. Do not go on to the forums promoting your business. Do not even promote your blog directly. Instead be a helpful member of the forum and simply include a link to your blog in the signature section. People will visit your blog once they trust you to be an expert in your field. You may get some new customers for posting in the right online forums.
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