There isn’t a successful marketer around who won’t tell you that Google is a vital tool to master in order to get loads of free traffic to your site. There is one important thing you can do that will improve upon the free traffic from Google – improve the crawl rate for your website. These spider bots seem to smile favorably upon some sites with frequent visits while shunning others for weeks at a time. No matter what other methods you use to increase traffic to your site, increasing your site’s crawl rate needs to be a priority for you.
Be sure to add new and fresh content to your site often so that the bots have something to crawl. The new content gives the Google spiders a reason to drop by your site on a regular basis to check on if you’ve got any content updated. Make sure that the content that you update is new and original, and is written in search engine friendly way. You want to make sure that you provide important information that adds value to your site for your readers as well as Google and then you want to mix a few important keywords into the content.
It’s important to be consistent about updates for your site.
Now, consistency may mean a different thing to you and a different thing to the others. It doesn’t mean that you must start killing yourself to update your site several times a day it just means that you need to include regular updates in your site building routine. The fact is, sites that are updated regularly are seen by Google as valuable, which is why they send in their bots to check if there’s any change. The website crawl rate increase is Google’s way of letting certain website owners know they are doing things right and Google has noticed.
There is one basic step that many marketers forget, neglect, or overlook; it’s submitting the site’s URL to the search engines – Google in particular. This is something that is quick and easy but effective. Submitting your URL to multiple search engines will help you cast a wider net for exposure. Additionally you’ll want to check that you’re getting the right header response.
Give Google what it wants and you’ll have no trouble at all attracting those famous Google bots to your site every other day. Every step that we talked about here can be applied to any website, and the results will follow. Many new webmasters hardly have any idea as to why proper search engine optimization is important for their site. Remember, getting the search engines like Google to send you traffic takes effort on your part, and unless and until you take such small actions towards your goal, nothing will happen.
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