An article printed in the New York Times recently says that the number of bloggers between the ages of twelve and seventeen has been declining. The study makes use of this statistic to offer the questions of whether or not the entire blogging medium is following suit and whether or not blogging, as a form of communication online, is dying. Is this accurate? Is blogging, particularly in the website marketing and internet sales arena, dying? What will this mean for marketers if it turns out to be true? We thought we would take a more detailed look at this question to determine whether or not it is actually true and what sort of implication it would mean for the field of internet marketing arena.

The primary that we determined is that blogging, mainly in terms of aiding one’s ability to communicate online is not truly dying. The statistic of individuals aged 12-17 blogging less frequently isn’t going to necessarily indicate that blogging is going away. The simple truth is that people in this generation are simply migrating over to other forms of social media like Facebook and Twitter – Facebook offers members a chance to write notes which can double as blogs and allows the user to control who can see what he or she writes. Adults are far more likely to build their own web properties than kids particularly because pesky things like parental consent are not an issue.

We also wanted to take the belief that blogging is difficult. Blogging seriously isn’t a one-time kind of activity. If a person within the marketing field needs to make money on the net, blogging is a great way to do that, but you need to be willing to actually commit to the activity. You can be marketing just about anything from satellite tv software to providing auto insurance quotes as an affiliate marketer, you only need to become truly committed to and dedicated to it. While running a blog reached the peak of its popularity in 2004-2006, lots of Internet Marketers jumped onto the bandwagon believing that they might make a site really fast that, because it looked like a blog, they could slap up some advertising and sit back and collect earnings. Most of the folks who attempted this found very quickly that the only way to create real income via blogging was to always be updating their sites with brand new information. This is precisely why many online marketers have left behind blogging as a form of earning money online.

Google has also been working overtime to crack down on the folks who have stolen content from other people and used it for their own blog and site purposes. This means that, day after day, Google de-indexes more sites–the internet sites that get this done to them are the blogs made by people who employed software to steal content off of other blogs and websites for themselves. With so many blogs being yanked off the radar, it’s easy to assume that blogging is dying and that these sites are just being closed down.

The genuine truth is blogging is still alive. The real truth is that blogging is simply being far better regulated which makes it harder for people to earn money through these mediums. This can have an effect on some early facts but we are comfortable saying that blogging isn’t actually going anywhere. It’s still coming into its own for what it is really designed to be: something for communication. Blogging will be a lot better medium for those who want to share information than it is for someone to earn money.