Public relations has come a long way since Edward Bernays got women to commence smoking cigarettes by co-opting the nascent feminist movement to declare that woman deserve the freedom to use tobacco in public in an orchestrated “freedom march” in the 1920’s. If a company were to try that today, somebody on Twitter or Facebook would call foul and arrange a nasty campaign against them. And woe be unto anyone who gets on the wrong side of a social media agency or online marketing firm.
Clearly, social media is a game changer, but for established PR professionals, learning the uses of social media marketing can seem a bit daunting, which is why so many people hire social media agencies and online marketing firms. So here’s a little primer on how a PR agency can use social media to further their brands and get more visitors to their websites. This series will cover opening a social media account, the basics of social media approach, the time sensitivity of social media, and successful social media synergy.
The first phase to starting a social media marketing campaign is to set up social media accounts for your clients so their websites can get more visitors. If you are worried about cutting your teeth on your own clients, you can try beginning one for your own company, in which case they only people you’ll have to worry about are yourselves. You should get to know the most popular social media platforms. Here are some examples:
Social Slideshow Sharing: This is Slideshare. This lets you to show off your PowerPoint files and is a great way to showoff your work.
Social Bookmarking: This involves sites like Del.icio.us, Simpy, and Blinklist. Here members meet people by looking through websites bookmarked by other members as well as bookmarking their particular websites for other people to share.
Social Video and Photo Sharing: This involves sites like YouTube, Google Video, and Flickr. Here people upload and comment on videos or photos. This is really great for creating videos to impart with friends.
Social Networking: The major one in the US is Facebook, but there really are scores. most likely if you consider “social media” you’ll be thinking of social networking.
Wikis: A lot of people have heard of Wikipedia, but not too many consider of it as a social media site. Since it involves member produced information and a collaborative community, it in fact does fit the bill.
So, do you feel you would like to find out more about hiring an online marketing firm? Would you like to find out more about finding a social media agency? Check us out at Fishbat.com to find out more!. This article, Social Media PR: A Beginner’s Guide Part Four: Effective Social Media Marketing Synergy has free reprint rights.
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