A squeeze page or landing page is a web page that is designed to have people give you their email address in return for a free product usually an ebook. You may have heard the expression “the money is in the list” the list being a list of email addresses. Your squeeze page should all the time be focused on one niche. As a general rule, Internet Marketers try to keep the content on their squeeze pages to a minimum. Navigation and hyperlinks are almost always absent from typical squeeze pages because you don’t want to encourage the visitor to click away from the page. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using a squeeze page.
How can you add strength to your short squeeze page? Put a testimonial in your short landing page. Your website visitor will read the headline, sub headline, testimonial, and then the opt-in box. A testimonial helps to establish a business relationship with the website visitor. They are more likely to trust you and see the value in your product if you have a testimonial. Once they are impressed by your testimonials then you will prompt them to take action immediately. You will place your opt-in box right in front of them so they sign up for your list on the spot.
New technology has also led to adding voice or video to squeeze pages in an effort to capture the visitor’s attention. In response, marketers have begun to increase the amount of content included on Squeeze pages to ensure that their page maintains its search rankings. Squeeze pages also often use incentives, such as free reports, internet marketing mini-courses, or web-based tools, to get visitors to enter their email addresses. Squeeze page is a very effective tool if they used correctly and should be the foundation of your list building efforts.
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