We are all somewhat familiar with social networking. The Internet has allowed us to network with other people through some very popular sites. Most of us probably are a part of either Facebook, MySpace, LinkedIn or one of many other social networking sites. With the Internet and technology today, we tend to lose sight of how important face-to-face networking is. In person networking has always had positive results when it comes to generating new customers, friends and business opportunities.
There are a vast number of social networking groups active today. The Chamber of Commerce, Toastmasters, the American Legion and Business and Networking International are just a few. They are in almost every market in the US and the world. The potential for untapped prospects in these networking groups are endless. Several of these groups require no fees or are minimal in annual dues.
Do some research to see if any of these networking groups are of interest to you. One option might be to start your own networking group. Invite likeminded professionals to meet once or twice a month to share ideas and exchange knowledge. This will always give you more control on how many people you want in the group and the different types of business professionals you want to attend.
As business entrepreneurs, we want more prospects, clients, customers and the like. With the same goals in mind, we can share ideas and meet new and exciting people. Business success always begins with getting in front of people, communicating and sharing our knowledge.
Don’t forget your business cards when participating in a social networking group. Hand out two to every person you’re introduced to, one for them and the other so they can pass it on to a colleague or friend. If you don’t give them something to remember you by, they will most likely forget you.
At each meeting, you will be given the opportunity to give a one to two minute commercial about yourself and your products or services. Rehearse what you are going to say. Then rehearse it again. The spotlight will be on you and you want to make your first impression your best impression.
Prior to joining or starting your own networking group, do your homework. If you are joining a new group, ask what types of businesses attend and the number of people attending. If you are starting your own group, be sure you include of variety of professions that you think will be beneficial to everyone. It could definitely be more advantageous the more variety of knowledge and experience you have. Ask yourself how their fields of expertise and yours could enhance everyone’s business.
Especially in today’s economy, face to face networking is very inexpensive. The success and knowledge you will be able to gain in a short amount of your time will be priceless. You will hear other success stories, meet new people, make a few friends and will be able to interact with one another to achieve your common goals.
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