It really is fascinating to take a look at recent studies to see how men and women connect to social networking sites. For instance, were you aware that, according to a recent study by Pew, 56% of users on the sites are women? This number actually goes up to 64% in terms of Twitter. Although women might seem to be dominant on these social networks online, if we’re to believe a particular study, another survey supplied by the notable website LinkedIn states that males are much more active and in fact tend to be more clever networkers.
To reach their conclusions, LinkedIn investigated the ratio of one way connections that men have compared to those that women have, along with the ratio of male members to female members. They were able to establish precisely how specific industries were much more “female savvy” as compared to male. In their opinion, guys dominate in the fields of capital finance, health care, law enforcement and, remarkably, cosmetic products. Females are on top in the tobacco industry, international trade and cattle ranching.
All of the studies and conclusions simply underline the importance of social networks in our lives today and how they are growing to be far more important in the world of business networking overall. LinkedIn is certainly among the leading business related networks, yet it’s certainly fascinating to think about the “mainstream” social networks such as Twitter, where evidently there is a 64/36 split in preference of ladies.
It appears certain that social networks will become even more of a dominant force in our lives as we move forward and the line already appears to be blurring in terms of the difference between social and business. As you may know, Facebook is currently turning out to be an important business tool and even more networking will likely be conducted therein, in the months and years in the future. Because this is such a dynamic area it’s likely that we will see further adjustments to the way that men and women network and can expect very different outcomes as time passes.
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